Taking a page from the Arcade Fire playbook, the Red Hot Chili Peppers just unveiled an interactive web-only version of their latest music video, "Look Around."
The traditional cut of their video debuted two weeks ago (above) and featured the band's four members rocking out—both literally and figuratively—in four separate rooms.
This new interactive version, however, is way cooler—it allows you to scroll back and forth between the various rooms, zoom in and out, and click on hidden Easter eggs for more goodies. Or if you're lazy like me, you can select "show hints" and the secret clickable items are highlighted.
You can even control the volume! So 21st century.
Most of the Easter eggs are actually just behind-the-scenes photo slideshows, which is sort of underwhelming. A couple of them are totally worthwhile, however, including a "making of" clip as well as gratuitous full-frontal footage of Anthony Kiedis (Kidding! It’s extremely tasteful full-frontal).
Admittedly, the video is really more of a technical accomplishment than a visual feast: At the end of the day, it's still just four guys in four rooms. But for a taste of how technically impressive this all is, you can watch the director explain how he pulled this stunt off.
Just click on the Easter egg about halfway through the song in the room of Josh Klinghoffer (their new guitarist). Turn on "hints" and click on the glowing button on the table next to Klinghoffer for that brief director commentary.
Did you find anything else cool when clicking around the "Look Around" video?