It’s no secret that Kanye West loves fashion (remember Yeezy Season!) so it shouldn’t come to a surprise to see 'Ye starring in a new ad for Balmain. In a striking black&white photo Kanye dramatically falls down while model Joan Smalls reaches out towards him. This isn’t the first time Yeezy dipped his toe into modeling for the fashion house. In 2014 the rapper starred alongside his wife Kim Kardashian in an ad for Balmain Paris.