"Film someone or yourself upset or crying"
"Film yourself or others partying...hard"
"Film someone or yourself come out of the closet"
View the entire "Call to Action" list on the Daylight Project website. The site mentions that the project proudly supports giveback.org, the It Gets Better Project and the National Alliance of Mental Illness, so we're guessing the final product is likely to have a pro-social angle.
The contest is available only in the U.S. and open through October 1. No word if you get to meet the band if your video is chosen and/or if Adam Levine will take you on a date if you win. (Fingers crossed.)