I think it's most possible because of the Internet at large and Facebook and Twitter are supplemental. But they're not the main focus. The driving force is content and services that share the content. YouTube and iTunes and Beatport, stuff like that. Whereas Facebook is connecting people and what they like, and Twitter is just engaging artists with fans. You have to like someone to follow them and know about their music in the first place.
What do you have in the works musically?
I have more collaborations coming up. I spent a greater part of last year finishing up Wonderland and I've been touring nonstop this year, so I really need to focus on my collaborative projects on the road because I haven't been home much. I have a collaboration with Knife Party called "Piledriver" coming out and a record called "Singularities" coming out at some point. And then the first point I can find time next year, I'm going to be focusing on album number two. I've been turning way remixes that have been sent to me because I really want to focus on 2013.
Are you hoping to have the album out in 2013 or just start it?
That's the goal, but you never know. The great thing about the dance/EDM world is it's not like you need an album every year. You just have to release few songs that translate to a global audience. And that’s why some of the best, most popular DJs don’t even have an album out. Avicii doesn't have an album out but his music translates across cultures and languages to people all over the world.
Contestants on Chasing with Steve Aoki take on a variety of strange challenges. Where did all these ideas come from?
The producers who put this together are awesome, creative people. I love the cake challenge [contestants were forced to dive into a huge cake for clue cards]. I've done that myself. When I reached one million "likes" on Facebook, I asked all my fans what they wanted me to do. One thing that kept popping up was, "You should cake yourself! You've caked everyone else, now you should get caked." So I made a 2,000 pound cake and jumped into it. I was standing knee-deep in the cake and throwing it around. That was exciting and weird.
So we gotta ask: Why the cake fixation? Why not pie?
Cake is…. soft, sugary, I don't know. I mean, you don't want to hurt anyone. You can't throw an apple pie at someone. That would just be weird. You want a big, frothy white cake. When it explodes, it's like getting hit by a pillow.
One of the Chasing challenges involves the city of Austin, which you're a big fan of. Any recommendations for travelers?
One place that I'm obsessed is Hoek's Pizza. I don't know if the quality of food there is actually different but the ambiance is great. It's a heavy metal pizza joint: They bake pizzas and it's pitch black in there. They're blasting death metal and they really just don't care about anyone. It's like this weird vibe, like the opposite of hospitality. And possibly cleanliness. Who knows what's going on in there: It's pitch black. But I always eat at Hoek's Pizza. Hands down, it's the first place I go to.
So people are competing to hang with you on this show. Any DJs you'd compete on a reality show to get the chance to hang out with?
The DJ world is really small actually: We already all hang out with each other. It's such a harmonious world of artists. You never feel like you’re competing, there's no negative energy. You never hear of beefs in the EDM world because everyone gets along and plays festivals together. From the trance to the dubstep world, we all party together anyway.
Any non-EDM artists you'd compete in a reality show to hang with then?
If they were still alive, it would be Kurt Cobain or Freddie Mercury. Freddie Mercury is one of my favorite singers of all time, and Kurt Cobain is just a cool motherf--ker. Or Zack de la Rocha, because Rage Against the Machine is like my favorite band. Or maybe hanging out with Fugazi. They're still one of my favorites.
Watch the latest bottle-busting episode of Chasing with Steve Aoki right here.