AUSTIN, TX - MARCH 16: Macklemore of Macklemore & Ryan Lewis performs at Perez Hilton's One Night in Austin Party at the Aust
Tim Mosenfelder

The whole "downside of success" in music is so common, it's practically cliché. But for recovering alcoholic Macklemore, whose ubiquitous track "Thrift Shop" transformed him from niche-y underground rapper to household name, it's very real.

The rapper, who's been sober since 2008, told Rolling Stone that since the song blew up—the official video on YouTube is approaching 200 million views and was recently certified quintuple platinum—he's been in a convoluted headspace. "The last three months haven't been good for me–the pressure, the expectation, the lack of sleep, the stress, the traveling," the rapper said. "I can't escape Macklemore. I just want to get the f-ck out of my own head."

While thousands of music industry people and fans were getting wasted at South by Southwest, Macklemore was attending an Alcoholics Anonymous meeting in Austin. "It's very important to go into the rooms of AA, smell the sh-tty coffee and be reminded that without sobriety, I would have no career."