Trident and Twitter announced today a partnership with Fuse's Trending 10 TV show. The show is a nightly program that delivers 10 news stories about what was popular in the music world on Twitter throughout the day.
Hosted by Yasmine Richard, along with co-hosts Dan Brown and Elaine Moran, Trending 10 makes use of Fuse's "Heat Tracker" technology. The Heat Tracker measures and illustrates which artists are generating the largest spikes in Twitter conversations.
Twitter's vice president of brand strategy, Joel Lunenfeld, points out that music is one of the most talked-about topics on the social media giant. With over 400 million tweets being sent out per day, Twitter is one of the ultimate hubs to share, discover, praise and criticize musicians.
Trending 10 is the first TV show to be sourced and produced from real-time Twitter conversation spikes. The result is a program that is delivered to young people across many different screens, giving consumers the opportunity to digest what's happening in the Twittersphere in real time.
"As a leader in the gum category, we are constantly evolving how we engage with consumers," said Farrah Bezner, marketing director of Mondelēz International. "Trending 10 allows us to reach millennials where they live and how they live with multi-screen, multi-platform programming."
The partnership begins immediately, and Trending 10 airs on Fuse every weeknight at 7:30/6:30C.