SYDNEY, AUSTRALIA - JANUARY 26: Kanye West performs on stage at the Big Day Out 2012 at Sydney Showground on January 26, 2012
Don Arnold

According to persistent online rumors, Kanye West is the new Willy Wonka

The G.O.O.D. Music honcho and expecting father is possibly-maybe including 1,000 tickets to purchase a pair of his all-red Air Yeezy 2 shoes in random copies of his upcoming Yeezus album.

Speculation began when 'Ye sported a pair of the red sneakers during his jaw-dropping SNL performance, after which his girlfriend Kim Kardashian Insta'd a pic of the shoes next to a copy of Yeezus.

Now an unverified Instagram account has posted an image of a red Air Yeezy 2 numbered "0006/1000" along with "June 18th 2013" stamped into the shoe—which is also the release date of West's sixth album.

Photo Credit: Jsusneaks/Instagram

Whether this is intentionally leaked information or a total fabrication is up to you to decide. Regardless, this seeming connection between the shoes, the album and the 1,000 numbered units is leading many to speculate 'Ye will include a ticket to purchase the shoe in select copies of Yeezus. It might be a stretch, but hey, this is the guy who debuted a new video via simultaneous global broadcasts on various buildings. So he has a history of creative marketing tactics.

And if this isn't an Internet hoax, whoever nabs a ticket to buy a pair of Air Yeezy 2s is going to be happier than Charlie and his uncle. A pair of these hard-to-find shoes—which cost $245 retail—sold for $90,300 on eBay last summer. NINETY THOUSAND AND THREE HUNDRED DOLLARS. You can start up your own damn chocolate factory for that.

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