Sometimes you need an outside perspective to get the facts straight—at least kind of outside. Kim Kardashian, Kanye West's girlfriend and baby momma, cleared up some facts concerning her man's new album via her Instagram account. The message hit the interwebs just as 'Ye was taking the stage for his SNL performance last night.
The reality star instagramed this. The snapshot includes what appears to be the actual artwork for West's highly anticipated new album, which is difficult to describe other than to say it looks like a lump of melted gold.
Next to the album is a bright red Nike Air Yeezy II. Kardashian also included: "#Yeezus #RedYeezy's #SNL #Tonight #NewSlaves #YeezySeason #Donda #June18."
I'm sure the message was much appreciated by Yeezy's fans who might have felt a wee bit jerked around after the album drop date was confirmed—then unconfirmed the same day by a Def Jam marketing exec on May 2nd.
While all this information has yet to come straight from the horse's mouth, it's safe to say that this stunt falls right in place with 'Ye's gorilla marketing for the album. Brand new track "New Slaves" premiered Friday when it was projected on the sides of 66 buildings around the world.
As they always say, one man's public relations representative is another man's girlfriend's Instagram account…