Leave it to Jay-Z to announce a super secret new album during the NBA Finals. Last night during the Miami Heat versus the San Antonio Spurs game, Jay announced Magna Carta Holy Grail, his twelfth (!!) studio album, which is set to drop July 4. That's, like, two weeks from now. Way to keep sh-t under wraps.
Jay let the cat out of the bag via a star-studded three-minute album trailer/thing featuring the likes of Timberland, Pharrell, Swizz Beatz and Kanye West's recent right-hand man, producer Rick Rubin. "The album is about, like, this duality of how do you navigate your way through this whole thing," Jay says, "Through success, through failures... and remain yourself?"
The trailer goes on to show Jay & Co. making some killer stank faces to the sound of their own tunes, Pharrell looking remarkably handsome (and nowhere near 40-years-old) and Rick Rubin in all his white-bearded, shoeless glory lying on a couch dropping profound one-liners—"You've found in your life experience that you've gotten enough [material goods] to realize it doesn't change your life at all"—like the world's most expensive hip-hop therapist.
Will there be a single? Will there be a music video? If Magna Carta Holy Grail is anything like Watch the Throne collaborator West's Yeezus, then probably not. "We don't have any rules, everyone's trying to figure it out," Jay says about the sudden release date. "This is why the Internet is like the Wild West. The Wild, Wild West. We need to write the new rules."
Magna Carta Holy Grail drops July 4.