It seemed like when, not if, Goodwill Industries (as in, "Harold, you haven't worn that shirt in five years. Take it to Goodwill!") would capitalize on the success of Macklemore and Ryan Lewis' ode to budget shopping "Thrift Shop."

Credit: LA Weekly

It seemed like when, not if, Goodwill Industries (as in, "Harold, you haven't worn that shirt in five years. Take it to Goodwill!") would capitalize on the success of Macklemore and Ryan Lewis' ode to budget shopping "Thrift Shop."

L.A. Weekly points us to a series of posters for the company using lyrics from the song such as "Got $20 in your pocket?" and "I wear your grandad's  clothes." It's a nice gesture on Mack + Ryan's part to link up with the company, with both entities furthering their brand and promoting a form of sartorial recycling, right?

Actually, not so much. The site contacted Macklemore's publicist who says the rapper was unaware Goodwill had planned the campaign or appropriation of his lyrics.

It's probably far-fetched to imagine a scenario in which the rapper sues Goodwill—imagine the headlines on that—but it's also a bit underhanded for the company, having already benefited from doing nothing, to exploit the ubiquitous song in the name of driving more people to their stores.

Goodwill didn't respond to the paper's request for comment. They should.