In 2013, CBS charged between $3.8 million and $4 million for every spot that aired during the game. This year, Super Bowl XLVIII is no exception. With an average of 108 million people watching—and listening—a couple million on a TV ad can translate into dollars not only for advertisers but also the bands and musicians featured in the spots.
Remember fun.? The little band from New York that ended up winning two GRAMMYs thanks to their massive hit, "We Are Young"? If it wasn't for their song being featured in a Chevy Sonic commercial during Super Bowl XLVI, we might not even know who they are.
Some bands get discovered because of the Super Bowl while others just remind us, "Damn, that is a really good song." (I'm talking to you, Fleetwood Mac's "Landslide.") While you prep for the big game (and prepare to download a bunch of new tracks), take a look back through nine of the best Super Bowl commercial music moments over the past few years.
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Imagine this Bud Light Platinum Super Bowl commercial from 2012 without Avicii's massive hit "Levels" playing in the background: Worst. Office party. Ever. Fun fact about this spot: Tim Bergling himself (otherwise known as Avicii) is the DJ-ing the party.
Though fun.'s "We Are Young" officially dropped in September of 2011, it wasn't until February of 2012 when it really took off. After the single was featured in this Chevy Sonic commercial during Super Bowl XLVI, it went straight to the top of the Billboard 100 for six weeks straight. It also made flipping over in a car look like a lot of... fun.
By February 2013, all of America had seen almost everyone and their mother attempt some version of Psy's "Gangnam Style" dance... except a bunch of background dancers dressed up as pistachios. Enter this commercial from Super Bowl XLVII. Now we've seen it all.
Did you know when you buy a Hyundai, The Flaming Lips show up in your kitchen and perform a brand new song? Okay, that's not true, but it happened in this commercial from Super Bowl XLVII when the guys premiered their song "Sun Blows Up Today" during the ad.
A commercial about a man and his horse might not sound that emotional, but you could put Fleetwood Mac's "Landslide" on in the background of a beginner's plumbing tutorial and chances are you would still break down. After the epic Budweiser commercial aired during Super Bowl XLVII, fans tweeted about how it brought them to tears.
Though many of singer-songerwiter Hanni El Khatib's songs have been featured in shows like Suits, Hung, Californication and Luther, his most high-profile placement was in this Audi commercial during Super Bowl 2013. The spot is features one of the best proms ever, in other words, it was probably nothing like your real prom.
Though the song was released nine years prior, Chrysler used Eminem's guitar-heavy track "Lose Yourself" during a Super Bowl XLV commercial. Alongside stark visuals of the city, the ad reminded us just how gritty Detroit really is.
According to Nielsen, digital sales of U.K. songwriter Willis' "Smokescreen" rose by 7,400% (!!!) after it was featured in this Super Bowl XLVII Fiat commercial. And the commercial itself has over two million views, most likely due to the ad's female star. (Just a guess.)
When Budweiser mashed up The Cult's "She Sells Sanctuary" and Flo Rida's "Good Feeling," a fun time was had by all. (Beer and music usually have that effect.) But a fun time was especially had by Flo Rida who told Billboard about the ad, "It was almost like I'm playing in the Super Bowl because I'm getting a big payday as well."