Indie Labels in a Major Label World
FUSE TV - Indie Labels in a Major Label World
Mike Sniper remembers when he first decided to start his own label. "I had a band that was releasing records through various labels, and I decided I could just do this myself." In 2008, he founded Captured Tracks in Brooklyn. "And over the course of the last five years, it's just grown to the point where I could say we're probably the lowest of the big indies and the biggest of the small indies."
And Sniper's not alone. Halfway across the country, Travis O'Guin runs an indie label called Strange Music, which he started with Tech N9ne in Kansas City. "It came from an idea back in 2000. Our goal was to sell 50 to 100,000 records and then go get that big check like Cash Money and No Limit did," O'Guin says. Instead, they built, "the biggest independent hip hop label in the world."
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