LAS VEGAS, NV - SEPTEMBER 21: A general view during the iHeartRadio Music Festival official closing party at the Light Nightc
David Becker/Getty Images for Clear Channel

Because the GRAMMYs, the Billboard Music Awards, VMAs, BRIT Awards, MMVAs, American Music Awards and the YouTube Music Awards weren't enough, another music ceremony is coming: The iHeartRadio Music Awards.

Based around the Internet radio platform owned by America's largest radio company, Clear Channel, NBC will broadcast the three-hour affair on May 1 because no music awards are broadcast on the channel because it's a great opportunity for the network to celebrate music and artistry. Performance-wise, the show promises "never-before-done duets and collaborations."

The ceremony is said to feature the most popular artists and songs based on a newly-created iHeartRadio Chart. Those charts are supplied and compiled from monitored airplay—most likely only from Clear Channel's 850 radio stations—along with listener feedback and performance data from what's played. It also combines iHeartRadio's digital streaming data with sales, social media stats, online video views, plus listener data from Shazam and BigChampagne. 

Unlike other music award shows, every award will include hashtags as the primary voting mechanism—so expect a lot of wins for the One DirectionJustin Bieber and Demi Lovato fanbases.

The iHeartRadio Music Awards will air Thursday, May 1 on NBC.