Dallas singer Lil Larry is still a relative unknown, but that might not be the case for much longer. His new single “End of the World” aims straight for the radio, with a dance beat laying the groundwork for vocals that recall hitmakers like Taio Cruz, T-Pain and LMFAO. Plus, his motto—“let’s party like it’s the end of the world”—echoes smash singles by Ke$ha and Britney Spears.
The "End of the World" video—which Fuse is exclusively premiering above—features an array of breakdancers and clubgoers taking that direction to heart. Larry says that he and the directors from SkeeTV wanted to flesh out their idea of the apocalypse on this clip. "We worked together to come up with an idea that represents some of the concepts we have about the 'End Of The World,'" Larry tells Fuse. "Some were a reality and some were fantasy. Ultimately we meshed both together to come up with the final treatment."
In the meantime, he's gearing up his debut album via Curb Records, a Nashville-based label that's home to singers like Tim McGraw and LeAnn Rimes. But the label has made a bet on the twang-free “End of the World” as a crossover hit, and they just might be proven right. Watch it above.