SXSW is fast approaching, and if you, like me, are looking at the endless sea of names of bands playing and wondering: A. who you should check out while you're there or B. who you should Google so you know about them when they inevitably blow up after the festival, don’t worry, I did the hard work for us all.
Having ploughed through the mountains of names and showcases, here are my top 10 future pop heroes playing at SXSW 2014...
British electronic band who first got their break supporting Lorde on tour. Have yet to play a show in the UK after a whirlwind year in the US. When they finally do, the crowd will probably lose their minds.
Berlin-based electro-pop outfit. Sounds a bit like Madonna. All of this is good news.
I’ve mentioned this princess of British electro-pop before. A brilliant live performer if you are lucky enough to be down in Austin this year, with a steadily building catalog of catchy danceable and brutally honest pop.
I know I know, this band are never not in my blog. But they are my favorite Brooklyn-based pop band and they are playing several shows at SXSW this year, so what am I meant to do? Here’s a reminder of why they are so brilliant:
This Brooklyn-based female-fronted trio make proper indie rock. This tune gives us an idea of what’s in store from the band this year, and is a reminder, for those of us in New York or anywhere else where it is STILL SNOWING IN MARCH, that the summer will ultimately be back in our lives.