Teaming With a Brand the New Way to Break Out in Music?
FUSE TV - Teaming With a Brand the New Way to Break Out in Music?
The pipeline – isn’t that the question? Labels, imprints, and independents alike are all trying to nail down "the formula for success." As a manger you sit and strategize because there are so many different routes you can take with a band, but ultimately everyone is still trying to figure out how to take a music act from zero to sixty.
Breaking acts used to be pretty straight forward – Take a good song, service it to radio and with enough spins and enough press the odds were in your favor. Now a days with the internet, terrestrial and satellite radio, it’s harder to nail down a direct pipeline. You need so many different media outlets and platforms to capture the same audience that radio itself use to provide. Similarly, look at TV – It’s kind of in the same place. With viewership way down content needs to live on multiple platforms to get even modest viewership these days. So what's the pipeline? Brands.
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