Nick Cannon just revealed his first album in 11 years, White People Party Music, is set to drop this spring. And if that doesn't get your attention, he has a marketing ploy to get everyone talking. 

Playing a character cakked Connor Smallnut, the African-American singer/rapper/TV host dons whiteface and showcases a bro-tastic accent to promote White People Party Music, due April 1. 

Photos and videos of Cannon's whiteface elicited critical comments on social media, with some calling the 33-year-old "racist," "not cool" and claiming this promotes a "double standard." But Cannon is taking it all in stride. See the following tweet:

The fact that White People Party Music comes out on April Fools' Day makes us wonder if the album is really coming. But last month, Cannon dropped the music video for "Looking for a Dream," produced by EDM maestro Afrojack, which boasts a euphoric dance production and Cannon rapping. 

And he never entirely gave up music over the last decade: Back in 2005, Cannon recorded a second album featuring Talib Kweli and E-40, but eventually shelved the effort indefinitely.  

Joke album or not, White People Party Music is a big step away from his self-titled debut record that boasted the ridiculous-but-catchy hip hop Top 10 hit "Gigolo" featuring R. Kelly