"Eleven:11," the latest single from New Orleans-born, Mississippi-based rapper Pell (born Jared Pellerin), immediately envelops you in a sort of haze. Instead of knocking like a traditional rap beat might, this one brushes up against you—a suggestion instead of an assertion.
The video—which Fuse is exclusively premiering today—likewise aims to replicate a foggy dream state: images of projections and girls pouring champagne feel like half-memories. With the clip, Pell wanted to maintain his aesthetic while also expanding it.
"This is unlike most of the visuals people have seen from me, but I wanted to keep the same overall vibe from past ones,” Pell tells Fuse. "I feel that the video shows who I am as a person and the things I was influenced by while making the record."
The song is off Pell's forthcoming album Floating While Dreaming, which is slated to be released this spring.