The lineup is killer this year—check out our list of 15 must-see acts—and we're sure fans put the music first. Still, any thriving EDM artist knows that making great music isn't enough these days: It's about providing an audiovisual experience, both onstage and off. When it comes to merch, these 10 Ultra artists lead by example.
After a long night of twerking to a Diplo set, you may have a carload of sweaty bodies to transport home. Good thing you’ve got this festive coconut-scented air freshener, which matches the Diplodicus tattoo on the DJ-producer's arm.
Got two thousand dollars to burn? According to the EDM DJ/producer's merch page, Dillon Francis will tape a dance routine to the song of your choice. For $20,000 he’ll “ruin your stepdad’s Christmas” though he doesn’t specify how.
Fans do purchase his services, the proceeds of which are donated to charity: Fuse News tagged along as Francis babysat a 15 year old for a cool two grand.
The Dutch musician worked with audio manufacturer AKG to develop three different models for three separate needs: DJing in the club, making beats in the studio and listening to your favorite Tiesto songs on the train.
Optional fourth use: Wearing them around your neck without being plugged into anything, with the cord dragging behind you. They’re REALLY slick-looking headphones!
EDM producer/Korn collaborator Kill the Noise pokes fun at the disposability of social media with toilet paper rolls covered in his tweets. One roll is pricey at $7.99, but it does come with reading material included...
M.I.A.'s not a DJ, but she IS playing Ultra's live stage this year and this necklace is pretty great. Resembling a key to a BMW like the one Maya ghost rides in the amazing video, the USB pendant contains three bangin’ “Bad Girls” remixes (this Switch remix featuring Missy Elliott and Rye Rye is the standout).
It also holds an “exclusive GIF”, a phrase that sounds ridiculous until you remember how she turned Versace knockoffs into an actual couture line. Let’s all accept the fact that M.I.A. is a visionary and flaunt this chain.
Anything can happen at an EDM show, right? The "sexually open" Chicago trio told Fuse some stories about their "Can't Control Myself" collaboration with Trustex last year.