Producer Frankie James Grande and sister Ariana Grande pose at The Opening Night After Party for "Born Yesterday" on Broadway
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For its 16th season, CBS' long-running reality show Big Brother is teaming up with a celebrity big bro: Frankie Grande.

Aside from being a YouTube star in his own right—he's even been in the New York Times—the 31-year-old is big brother to "Problem" pop star Ariana Grande.

"I've always said I was funny and I should have my own reality show," Frankie told People magazine. "And then I thought, 'Maybe I should be on somebody else's show!'"

PALM SPRINGS, CA - APRIL 26: Frankie Grande attends Jeffrey Sanker Presents the 25th White Party Anniversary at Palm Springs
Vincent Sandoval/WireImage

Curiously, Frankie is choosing to keep his semi-celebrity a secret—at least, at first. "I plan on flying under the radar the first few weeks," he said. "I'm going to drop Grande and just use my father's last name, Marchione. If I get recognized, I'm going to have to win Head of Household and do damage control."

But going by Frankie Marchione might not be enough to keep his identity a secret. The New York resident has 188k YouTube subscribers and was a dancer in Mamma Mia! on Broadway, so he's not exactly lived a private life. 

Still, you would never assume the high-energy YouTube personality is half-brother to the demure singer. But when you do know, the resemblance is rather eerie.

Big Brother's new season premieres next Wednesday, which probably means all the competitors are already on media shutdown for the summer—so there's not a much of a chance his housemates will come across his People mag story.