As one of the most visible stars leading K-pop's international expansion, CL, the rapper/singer who is also leader of uber-popular girl group 2NE1, has announced plans to focus on the American market. To help her, she's enlisted none other than Scooter Braun, aka the music exec responsible for breaking Justin Bieber, Ariana Grade and Psy, to name a few.
Since debuting with 2NE1 in 2009, CL has helped the group reach international levels of fame. The quartet was the first Korean female group to hold arena concerts, appeared on will.i.am's new #willpower LP plus the girls have 8.5 million Facebook 'likes' and 2.6 million YouTube subscribers. Meanwhile, CL herself has 1.9 million followers (including Rihanna!) on her Instagram and 131,000 Twitter followers after opening it less than two weeks ago. Girl is popular.
CL has dabbled with a solo career too, last year dropping her first solo single "The Baddest Female" and having her own track on 2NE1's new Crush album from February. Earlier this year, the multilingual star also dropped a deliciously explicit English rap on new Skrillex track "Dirty Vibe." Earlier this year, CL told us she was writing new music in English.
Scooter Braun is no stranger to breaking international acts. He made Canada's Justin Bieber and Carly Rae Jepsen stars while also working his magic on England's The Wanted and, perhaps most notably, he helped the entire world fall in love with a Korean rap track called "Gangnam Style."
While we love 2NE1—and hope the whole group gets a chance to shine in America soon—we can't wait to see what CL cooks up with Scooter on her side. Bring it on!