Since they first started seeing each other, fashion has played a huge part in Kanye West and Kim Kardashian's relationship. He swung through the DASH store back before the Kardashian sisters set up shop in Soho, he wooed her while setting trends in leather pants and Kim and Kanye famously covered Vogue right before she officially became Mrs. Yeezus. Now, Kimye are taking their clotheshorse tendencies to another level.

Balmain has tapped the Wests for their spring campaign, with the pair sporting the French label's sleek, sharp designs in an intimate shot. We know they're photogenic, but the level of otherworldly attractive going on here is just unfair.

Kim's long been a fan of Balmain: She's worn countless frocks by the designer (and on the red carpet, too), and her Instagram is peppered with various snapshots of her and her hubby sporting the storied French brand as well. The collaboration is a no brainer, and Kimye looks totally in their element in the first look of Balmain's latest campaign!

Keep your eyes peeled for additional photos, and in the meantime look back on some of our favorite photos of the super fashionable happy couple.