Welcome to the New Spotify: Videos, Podcasts, Flashy Partnerships
What's being called "the New Spotify" is about to add video components, podcasts, news and tons of partners to what's been, until now, primarily a music-streaming/discovery app. Here's word from the BBC, which is one of Spotify's many new top-tier partners (alongside MTV, Disney, ESPN and NBC):
"The new offerings include news bulletins from National Public Radio, the BBC and others as well as longer video and audio podcasts and clips. Spotify has more than 60 million regular users across 58 countries. It says about 20% pay for its premium ad-free subscription services. Chief executive Daniel Ek said that represents more than half of the global market in 'streaming dollars.'"
Back in May, Jay Z's starry Tidal launch included Madonna, Rihanna, Beyoncé, Daft Punk, Jack White and everyone else in music, front and center. Spotify's answer, today, as reported by Vulture's Dee Lockett, was to bring out beloved Broad City stars—and internet content O.G.'s—Ilana Glazer and Abbi Jacobson:
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