SAN FRANCISCO, CA - JUNE 08: Apple CEO Tim Cook delivers the keynote address during Apple WWDC on June 8, 2015 in San Francis
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Jesse Kirshbaum is the co-founder and visionary behind SoundCTRL, the authority in music tech culture, news and events. When not serving as CEO of NUE Agency, he sits on the Global Advisory Board of Social Media Week and Digital Music Wire, sharing a dynamic enthusiasm and passion for shaping the new music business. Stay tuned to for Bits & Bytes, his weekly roundup and personal take on the latest in music tech.

Words and roundup bJesse K, powered by SoundCTRL

Festival season is kicking into full gear! This weekend in New York alone, I had the privilege of attending Governors Ball at Randall's Island, DigiFest at Citi Field, and Summer Jam at MetLife Stadium. Each had a very distinct crowd, vibe and experience.

Governors Ball, in five years, has turned into one of the top festivals in the world. They proved that building a major festival, even in a highly competitive market like NYC, is more than possible and very much in-demand. Sunday was hip hop's Super Bowl, with the 22nd annual Summer Jam being streamed "exclusively" on Tidal. Would be interested to learn how many people really streamed in for that.

But the biggest surprise of the weekend was DigiFest at Citi Field. Ryan Seacrest has invested in this brand and you can really feel the growth potential of it. What's incredible is the fan bases of these YouTube and Vine stars, who are really become a new breed of super-stars. It's amazing to see, and these kids really are the future! 

Festivals continue dominating the live culture, though, and yet there is so much room for digital innovation. Everybody wants to take pictures, share it on social and connect with their friends while they are enjoying these festival—yet there's never cell service! Sure, you gotta be able to turn your phone off and enjoy the moment, but why can't anyone get this right? All we want to do is enjoy our moments—and share them. Let's try to get this wi-fi thing right people; user experience is king!

WWDC Keynote: Apple's Biggest Event of the Year

Apple's World Wide Developers' Conference, 2015 edition, kicked off on Monday at 1PM. Here are all the news and announcements that came from it.

Streaming: Apple to the Rescue

Universal, Sony and Warner are demanding 60 percent of Apple's subscription revenue, but can Apple save the music industry from the destructive greed of record labels?

Venture Capitalist: From Rock to Rich

Linkin Park used to be known for angry, emo music (and are still touring) but are now pragmatic, hyper-rational, look-at-the-upside capitalists. So what're they doing?

Concert Discovery: Songkick's Merger

An app for finding and tracking concerts adds a white-label service for direct-to-fan ticket sales, which should make finding and buying tickets much easier.

Touring: YouTube Managing

YouTube is giving subscribed musicians the insights to learn where their fans are, so they can route their concert tours there. Now, let's talk revenue streams.

Big Data: Our Industry's Shape

Bandsintown surveyed over 14,000 fans and gathered seven ways of how music fans are shaping the industry's digital space, including how live translates to streaming.

Record Labels: Bowing to Pressure

Soundcloud is kind of like a hip, video-free version of YouTube. For listeners and artists it's pretty perfect, but now that's changing and dramatic changes are being made.