1989, Taylor Swift’s blockbuster fifth studio album, was released exactly one year ago today (Oct. 27), and that T-Swift reign just won’t let up. The pop superstar is still touring behind the album, still collecting smash singles from her sound shakeup and still effectively ruling the music universe from a commercial standpoint.
Just how massive of a year has Taylor Swift’s 1989 enjoyed? Check out these 10 amazing statistics.
“Shake It Off,” “Blank Space” and “Bad Blood” have all topped the Billboard Hot 100 chart, with “Blank Space” maintaining the longest lead with seven weeks on top, respectively. Prior to 1989, Taylor had only earned one No. 1 single ("We Are Never Ever Getting Back Together"); now, she's got four of them.
Yep, that’s the number 1989 started with upon its first sales frame last year, constituting Taylor’s third million-plus debut and biggest sales week ever. This year’s biggest sales week — achieved by Drake’s If You’re Reading This It’s Too Late — moved less than half of that number (495,000 copies).
3.4 billion views, rounded to the nearest thousandth. The official clips for “Blank Space” and “Shake It Off” both have over 1 billion views each; prior to 1989, Taylor Swift videos couldn’t even muster half of that number (“You Belong With Me” is the current non-1989 leader with 499 million).