Why Ellie Goulding Is in the Perfect Pop Position

FUSE TV - Why Ellie Goulding Is in the Perfect Pop Position

Most successful pop stars are polarizing figures. Case in point: Walk into any room and shout Kanye West or Taylor Swift's name. You'll get, "I love her! I admire him!" or "Ugh, she's overrated, and he's arrogant." Very rarely does the conversation sit in the apathetic middle, and that's why they are superstars. 

It's easy to be a casual fan of both artists, but it's hard to find real dialogue in that passive appreciation. To find real success, you need to be on the tip of everyone's tongue... for better or worse.

Now let's think about that with regards to Ellie Goulding, whose new album Delirium comes out today. The British pop star is in no way as huge of a name as T-Swift or Yeezus, but she has become a commercial force in her own right, with five Top 20 hits in the past four years and a 2016 arena tour looming. You love her songs. But do you love her?

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