Why Ellie Goulding Is in the Perfect Pop Position
Most successful pop stars are polarizing figures. Case in point: Walk into any room and shout Kanye West or Taylor Swift's name. You'll get, "I love her! I admire him!" or "Ugh, she's overrated, and he's arrogant." Very rarely does the conversation sit in the apathetic middle, and that's why they are superstars.
It's easy to be a casual fan of both artists, but it's hard to find real dialogue in that passive appreciation. To find real success, you need to be on the tip of everyone's tongue... for better or worse.
Now let's think about that with regards to Ellie Goulding, whose new album Delirium comes out today. The British pop star is in no way as huge of a name as T-Swift or Yeezus, but she has become a commercial force in her own right, with five Top 20 hits in the past four years and a 2016 arena tour looming. You love her songs. But do you love her?
20m
41m
1h 17m
21m
21m
1h 42m
59m
20m
44m
41m
1h 25m
21m
41m
1m
6m
39s
5m
8m
1h 2m
51s
6m
17m
1h 43m
20m
44m
20m
1m
20m
56m
2m
1m
20m
20m
2m
21m
21m
8m
2m
20m
3m
6m
41m
1h 35m
20m
21m
55s
2m
6m
2m
2m
1m
21m
30s
2m
2m
2m
3m
4m
2m
3m
18m
3m
10m
1m
14m
2m
1m
1m
1m
1h 45m
6m
7m
3m
2m
1m
1m
2m
1m
45m
44m
20m
21m
1h 21m
23m
1h 34m
1h 27m
1h 20m
45m
41m
1m
2m
1m
59s
1h 3m
23m
1h 22m
21m
22m