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H&M's Balmain Collaboration: Four Insane Videos Of People Losing Their Minds

When high fashion meets bargain prices, the crowds go wild

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Mall Madness

The main video that's been making the rounds this A.M. is the one above, as shared by hip hop personality The Kid Mero. It shows guys and gals (mostly gals) rushing into the store, knocking each other in the process. Now, we cannot confirm or deny the truth to Mero's caption, the fact that the first rack stripped naked is not actually Balmain, but we could believe it: Those folks were just grabbing whatever they could.

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How about an extended look?

In case 15 seconds wasn't enough, here's a full 30.

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Insider Insanity

Here's a closer look, the moment the doors are opened. This is probably what the end of the world looks like.

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Internationally, too!

Let it be known that this wasn't just a U.S. or U.K. phenomenon. The madness occurred at any and all H&Ms. The mall is not longer a safe zone. You have been warned.


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Photo of the day

NEW YORK, NY - OCTOBER 19: Chance the Rapper and Iman dance at KENZO x H&M Launch Event Directed By Jean-Paul Goude' at Pier

Oct. 20: Fashion Party

Is there anyone busier than Chance The Rapper these days? Attending fancy State Dinners at the White House with Dad, starring in the best Kit-Kat commercial we’ve ever seen, partying with Beyoncé, and now dancing the night away with the one-and-only Iman! At the KENZO X H&M fashion event Chance rubbed elbows with not only Iman, but with Lupita Nyong’o, Rosario Dawson and Halsey as well. Both Chance and Iman are ambassadors for the KENZO x H&M campaign.