SANTA MONICA, CA - NOVEMBER 05: Record producer Jimmy Iovine attends City Of Hope's 2015 Spirit Of Life Gala at Santa Monica
Imeh Akpanudosen/Getty Images

A messy interview arrived on Thursday, one where music industry stalwart and Apple Music co-founder Jimmy Iovine shared an unfortunately gendered opinion.

"I always knew that women find it very difficult at times—some women—to find music," he said on CBS This Morning. "And [Apple Music] helps makes it easier with playlists, but they're curated by real people, they're not by algorithms alone.” 

The comment arrived in tandem with the streaming service's new ad featuring Mary J. Blige, Kerry Washington and Taraji P. Henson:

Iovine's concept:

”I just thought of a problem: You know, girls sitting around talking about boys, right, or complaining about boys when they’re heartbroken or whatever. And they need music for that, right? So it’s hard to find the right music. Not everybody has the right list or knows a DJ or something.”

And the 62-year-old exec quickly issued a statement to BuzzFeed:

“We created Apple Music to make finding the right music easier for everyone—men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

Better luck next time around, Jim!