5 Seconds of Summer's "Jet Black Heart" Video: Democratizing The Fan Experience
5 Seconds of Summer are in an interesting place: Once in the shadow of a One Direction-sized monolith, in the last two years they've become their own entity. They've carved their own space in the great music landscape--one teetering on the line of rock and pop, and one that is distinctly their own. We've told you this one before: Their careers might ring similar to that of, say, buds Good Charlotte and All Time Low, but few bands have ever reached this level of success. They're easily the biggest new rock band out there right now, and now, they're looking to maintain that status.
Their story isn't a totally new one. They worked their butts off, they've established a loyal and ever-growing fanbase, they landed high profile co-signs; simply put, they've earned it. Perhaps what's most interesting is how they're doing it now. They're a band that constantly talks about their fans, perhaps with more explicit devotion than any other male act out there, and do so in an incredible empathetic way, where being a fan of 5 Seconds of Summer feels more like being a friend of 5 Seconds of Summer.
48m
46s
2m
20m
22m
3m
3644s
22m
24m
2m
1h 27m
24m
3m
2m
44m
19m
20m
41m
20m
41s
20m
41m
5m
1h 33m
8m
1m
2m
1m
2m
20m
41m
21m
20m
2m
1h 1m
1h 39m
41m
2m
3m
2m
2m
42m
3m
5m
1m
1m
2m
23m
1m
1m
21m
1m
1m
2m
9m
1m
2m
21s
2m
1m
9m
1m
1m
1m
5m
2m
2m
2m
51s
32s
4m
1m
1m
2m
1m
1m
1m
1m
1m
1m
23m
2m
46s
1m
1m
2m
44m
20m
1h 34m
22m
1h 2m
1h 45m
5m
5m
6m
5m