Aubrey Drake G.’s October’s Very Own is a many-armed entity. One sensible branch is the OVO clothing line, which will now be repped by its own flagshop store in Los Angeles. The opening kicks off on Saturday, Dec. 5 at 11AM PST.

Drizzy announced the OVO store’s opening with a serious, catalog-vibe video featuring cars, Instagram-y shots of California and close-ups of Drake’s Drake-beard. (Also the traditional silent arm-candy. Very important.) It’s set to a mildly sizzurped “Hotline Bling," ending with a quick flash of the store’s address, 130 N La Brea Ave.