Taylor Swift, Justin Timberlake 'Most Marketable' Musicians, Reveals New Study
FUSE TV - Taylor Swift, Justin Timberlake 'Most Marketable' Musicians, Reveals New Study
Taylor Swift is the most marketable musician among young Americans, according to a new study on live music sponsorship. A recent report from London research group Repucom credits the 1989 singer with a score of 88.5 on the DBI (or Davie Brown Index), which measured consumer views on 8,000 celebrities across the globe, Billboard reports.
Following behind Swift in the top ten are Justin Timberlake (with an 86.4), Lady Gaga (85.1), Katy Perry (85.1), Beyonce (84.6), Snoop Dogg (82.9), Nick Jonas (82.1), Britney Spears (81.8), Nicki Minaj (81.8) and Bruno Mars (81.6).
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Taylor Swift: Wild Dreams
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Taylor Swift: Dare to Dream
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Single Studies
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