Director Tim Erem Talks Working With Rihanna & Drake on 'Work' Video
FUSE TV - Director Tim Erem Talks Working With Rihanna & Drake on 'Work' Video
In an interview with Entertainment Weekly, Tim Erem, one of the two directors for Rihanna’s brand new dual-part “Work” video, discusses the details in working with two of the biggest stars in today’s music industry. Erem, who has previously done videos for Tove Lo and Major Lazer, speaks candidly on the dynamic chemistry between Rihanna and Drake, and even why the video is hued in its pinks and purples.
Erem directed the latter of the two “Work” videos, and it has less action but feels more intimate. In describing the type of relationship Drake and Rihanna have, Erem said, “These are just two friends that are really close to each other. Just put them in front of the camera and that’s what they do.” The affectionate familiarity the two share is definitely apparent onscreen, especially in the little glances the two give one another or the amount of times you can catch them laughing with each other. “Everyone’s asking, are they together or they this or are they that? No, they’re friends. They’re just amazing performers and they’re really close to each other,” he continues.
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