The clothing line, a joint venture with Sir Philip Green, has everything from bodysuits to shorts to headbands to leggings, which come with a special seaming system—low-, mid- and high-rise.
Bey is front and center in the line's marketing, using her self-discipline and athleticism to drive an inspiring campaign. Of course, Beyoncé could offer me a dead leaf and I'd be opening up my wallet.
Daughter Blue Ivy makes an appearance in the promotional video... wearing miniature sizes of the clothes. Interspersed with shots of Bey in the gym and in the pool, she explains the title of the line:
"I would look at the beauty around me, the sun shine through the trees, I would keep breathing. There are things I'm still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park because a state of mind. The park became my strength. It made me who I am."
And oh hey, is that Ivy Park on the new cover of Elle? Well-played, Queen Bey...
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