SXSW

The opening day of this year's South by Southwest festival was filled with the sobering news that one of the events cofounders had passed. Louis Meyers died in Austin at the age of 60, with initial reports indicating a heart attack as the cause of death.

A promoter and manager at the time, Meyers helped book the first ever South by Southwest festival in 1987, and continued booking for the festival until 1994, at which point he sold his shares citing health problems.

Since the festival's inception, it has grown into an enterprise like no other, spanning for ten days while engulfing film, music, and interactive elements. In its first year there were 700 music registrants, this year there will be over 28,000.

Today, Austin Mayor Steve Adler spent the day with President Obama at the festival, but still made time to acknowledge the passing of a local legend.