If you're a major Brand New fan, you probably know that they've had a (sort of) secret record label for a minute now. It's called Procrastinate! Music Traitors and it only really became a thing last year when they officially released their 2006 leaked demos.
They've since released the debut album from Greater Pyrenees (membs. Colour Revolt.) Their first release goes all the way back to 2008, when the label reissued Kevin Devine’s Put Your Ghost To Rest. The timeline is really all over the place so if you're confused, don't worry, so are we.
As Alternative Press points out, Procrastinate! Music Traitors have just shared their very first Instagram, a generic photo of a tree and explosion, see it above. The caption reads "Procrastinate! Music Traitors. Established in the year of Our Lord two thousand and four. Reveal thine own light.Know gods just work. 418." Naturally, everyone is going bat shit.
The "418" refers to when the image was posted (April 18) but, as Alt Press revealed, there's been talk that it refers to either the date of Brand New's long-awaited final album or the time they'll finally, officially, permanently disband: April 2018.
So, what do you think? If any of this is true, well, at least get two more years out of the guys! It didn't seem so promising, even recently.