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Toronto's Very Own

Welcome to OVO Sound: An Introduction to Drake's Artists

Take a closer musical look at the Toronto label crew

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Most people are now familiar with PartyNextDoor's name due to his songwriting credit on Rihanna's "Work" single—his first No. 1 on the charts. But the Mississauga, Ontario native has been making wobbly R&B music about partying (duh) and women since the release of his self-titled debut EP in 2013. Party, whose real name is Jahron Brathwaite, dropped his first full-length LP PARTYNEXTDOOR TWO in July 2014; it debuted at No. 15 on the Billboard 200. He is prepping the follow-up for sometime this year.

Most recently, the singer released the moody "Come and See Me" collaboration with Drake and made headlines during the unfortunate Kehlani love triangle scandal.

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Majid Jordan

This Canadian duo (comprised of singer Majid Al Maskati and producer Jordan Ullma) first got people talking when they were credited on Drake's lovey-dovey Nothing Was the Same cut "Hold On, We're Going Home." Since signing to OVO Sound, the college friends went on to produce for Beyoncé and drop their debut EP, A Place Like This, in 2014.

Majid Jordan dove into 2016 headfirst with a self-titled album (released in February), which features tracks like the Drake-assisted "My Love" and "Something About You," which display their dancefloor-ready but still slightly murky R&B/house vibes.

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If you're still looking to ride that PBR&B wave through 2016, then keep your eyes on dvsn. Well, if you can actually see them (the act remains almost entirely faceless). Composed of singer Daniel Daley and producer Paul "Nineteen85" Jefferies, the mysterious duo create sexually intense, vibey and emotional melodies that are a little bit Prince, a little chill '90s R&B and unequivocally Toronto.

The mainstream premiere for dvsn came on OVO Sound Radio, naturally, which followed with getting a deal with Drake's label in February 2016. Fast forward to a month later, and they released their debut album, Sept. 5th. The project is filled with steamy down-tempos like "Hallucinations" and "Too Deep" (which interpolates Ginuwine's "So Anxious") that will have you longing for bae during those cold, lonely nights.

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Roy Wood$

The Weeknd isn't the only Toronto crooner who is influenced by Michael Jackson. Just take one listen to Roy Wood$' "Get You Good" and see how much the gravely yelps remind you of the icon's classic vocal style. The 20-year-old made his mainstream debut last summer, when Drake premiered "Drama" (where he has a guest feature) during the first episode of OVO Sound Radio.

The rapper/singer then dropped his debut Exis EP in July 2015. It's filled with angsty emotional leftover from his teen years, murky melodies and lyrics about relationships. Wood$ plans to follow up the EP with a new project titled Waking at Dawn sometime this year.

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OB O'Brien

Wrapping up this list is the most puzzling member of OVO Sound, OB O'Brien. The Hamilton, Ontario native has been part of Drake's OVO x TOPSZN crew since the beginning. He's mainly known for being the bearded wiseass in videos like "HYFR," "Started from the Bottom" and "Worst Behavior." O'Brien decided to become a rapper sometime in 2013, and has dropped like two songs—"Schemin Up" and "2 On/Thotful"—ever since.

But he's recently fell off the face of the rap world, and rarely pops up on social media (even his bio page on OVO Sound's website is empty). So where the hell did he disappear to? Only Drake knows the answer, but we're guessing we won't hear from OB O'Brien anytime soon.


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Photo of the day

NEW YORK, NY - OCTOBER 19: Chance the Rapper and Iman dance at KENZO x H&M Launch Event Directed By Jean-Paul Goude' at Pier

Oct. 20: Fashion Party

Is there anyone busier than Chance The Rapper these days? Attending fancy State Dinners at the White House with Dad, starring in the best Kit-Kat commercial we’ve ever seen, partying with Beyoncé, and now dancing the night away with the one-and-only Iman! At the KENZO X H&M fashion event Chance rubbed elbows with not only Iman, but with Lupita Nyong’o, Rosario Dawson and Halsey as well. Both Chance and Iman are ambassadors for the KENZO x H&M campaign.