OAKLAND, CA - DECEMBER 25: Copyright 2015 NBAE (Photo by David Sherman/NBAE via Getty Images)
David Sherman/NBAE via Getty Images

Update: Looks like it's probably a pop-up shop, as seen in Instagrams noticed by The Fader:

Original story: Views from the 6 is about to hit New York City—in some form. Two hours before a 4 p.m. start time, Drake tweeted the following to his 31 million followers:

Neither "Compliments of the Company" nor "powered by @beatsbydre" gives us any clue what this will be. Well...maybe the Beats part is a hint that it's music-focused. We're supposed to be still be 11 days out from Drake's seemingly concretely release-dated fourth studio album, but The Boy's always been one for surprises—and we're still not even sure we've heard any songs from the actual album. (Tons of candidates, though, as you'll see/hear in our Complete Guide to Views from the 6.)

Stay tuned to Fuse.tv and @FuseTV on Snapchat for on-the-ground reporting from Drake's NYC Views event. For now, try an episode of our digital miniseries The Drake Effect, this one detailing how Drizzy changed hip-hop and R&B radio culture forever: