After a decades-long career and 2015's GRAMMY win for Album of the Year, Beck is entitled to do literally whatever he wants with his music. (Not like he hasn't all these years.) And with "Wow," released on Thursday, he does just that. So if you were vibing with Beck's reverb-y, gorgeous, dreamy orchestrations of Morning Phase, you might as well ditch those vibes right now.
Beck is back to rap on the psychedelic hip-hop-tinged track, which debuted on iHeartRadio. The bass throbs and a weird whistle echoes, making the whole song sound like if Snoop Dogg were to get lost in the desert and have acid-like hallucinations.
It should be interesting how the song plays out on radio, since it debuted with the syndicated service and has a radio-ready beat. Beck's one-off single "Dreams" was well-received last year, and "Wow" is just weird enough that it could be A Thing too.
And if you think "Wow" is a little too different, just remember that Beck got his start singing odes to tacos and rapping about how much of a loser he was.
Now, let's enjoy this Beck throwback interview with Fuse: