Update 2: Head here for the full rundown of Kanye West's "Famous" video. Yes, it involves a naked Taylor Swift ("Taylor Swift") in bed with a naked Kanye...and Chris BrownRihannaRay J, Kim Kardashian West, Donald Trump, George W. Bush, Amber Rose and...Bill Cosby...are in that bed too...also naked...

Update: Just after 10 p.m. EST, Kanye told the crowd too many people were in line for that sweet, sweet Pablo merch for him to start on time. He said the premiere would happen in 45 minutes. 

Original story: First Kanye debuted The Life of Pablo at Madison Square Garden. Now he's dropping the video for TLOP's lead single, the Taylor Swift–baiting "Famous," at The Forum in Los Angeles, capacity 17,500.

Watch above courtesy of Tidal as Kanye premieres his "Famous" video/visual/movie/who-knows, featuring RihannaSwizz Beatz and some phenomenal archival Nina Simone vocals.

Watch an episode of Fuse's digital miniseries The Kanye Effect, this one looking at Yeezy's power as a live performer: