As far as pop aesthetics go, Melanie Martinez has hers on lock. The young up-and-coming star combines certain childhood themes with dark, more mature imagery...it's both terrifying and intoxicating, much like the Dresden Dolls' "Coin Operated Boy" before her. At any rate, it makes for some killer music videos.
Last night Cry Baby herself dropped a haunting video for "Alphabet Boy," the latest visual in her debut saga.
It's a karaoke-style video, but with a dark edge. Martinez gets violent and, well, we don't want to spoil it for you.
After you check that bad boy out, watch the singer detail her Cry Baby character, and how she's more empowering than you might think, below.