In 1999, The Blair Witch Project came out of nowhere and terrified audiences with its visceral cinematography and lifelike horror. Seventeen years after the original—and 16 years after the largely forgotten Book of Shadows: Blair Witch 2—the franchise is being reimagined yet again by director Adam Wingard. 

Above, see the trailer for Blair Witch, which was surprise announced at a Comic-Con screening on Friday. 

There's blood, there's screaming—there's even those freaky twig figurines hanging from spooky trees in the darkened forrest, but to understand what's actually happening in the film, read this official synopsis: 

"A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined."

According to NME, James Allen McCune plays the role of James, the brother of Heather from the original movie. The movie was originally marketed as The Woods in an attempt to conceal the fact it's actually another chapter in the Blair Witch saga. You can catch it in theaters on Sept. 30. 

Next up, watch actor/filmmaker Rider Strong (Boy Meets World) list his top five horror movies: