Proton Charging (via @protoncharging on Twitter)
Columbia Pictures

Paul Fieg's all female Ghostbusters reboot releases on Friday in the United States, but the film has been denied entry into the very large and lucrative market in China.

Although the country has some very archaic censorship policies forbidding films that "promote cults or superstition," Ghostbusters hasn't been banned for risqué subject matter, notes The Hollywood Reporter.

According to one executive who spoke to THR, the Chinese consensus surrounding the film is something of a shoulder shrug: 

"It's been confirmed that Ghostbusters won't be coming to China, because they think it's not really that attractive to Chinese audiences. Most of the Chinese audience didn't see the first and second movies, so they don't think there's much market for it here." 

Even though it's been denied access to the world's No. 2 film market, Fieg's crew of Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon will no doubt soldier on: They've already faced an abhorrent amount of criticism for simply starring in the film, and on the brighter side, early reviews are sounding positive.

Next up, check out an episode of Back of the Class podcast, where the crew discusses all things Ghostbusters, in addition to other pertinent subjects: