YouTube Music Releases Ads That Actually Slay & Might Jerk Some Tears
YouTube Music dropped five new ads promoting their streaming service on Monday, July 18, and each one tells a modern-day story of a marginalized person in the world.
The ads support the YouTube Music app, which launched in November and boasts both music and video. The spots, directed by Lance Accord, feature music from Fuse's own Big Freedia, Blackalicious and James Blake. One promo showcases a kid named Alex, who leaves his job working at a fast food joint to come home to listen to music and try on makeup and different outfits. At the end of each ad is the tagline: "It's not just what we listen to. It's who we are."
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