E-40 Discusses 'Loading Up' New Music, Footaction Campaign & Selling ‘Dope Beverages’
FUSE TV - E-40 Discusses 'Loading Up' New Music, Footaction Campaign & Selling ‘Dope Beverages’
It’s been a busy year for West Coast legend E-40: following the release of his Poverty and Prosperity EP in late 2015, E-40 has popped up on G-Eazy’s and Ty Dolla $ign’s albums, and has spent time developing his brand as an alcohol kingpin, in addition to appearing in a Beats By Dre commercial with Warriors star Draymond Green during the NBA Finals.
And now, the 48-year-old hip-hop icon has linked up with Omarion, Casey Veggies and B.J. The Chicago Kid for Footaction’s “Free Flow” campaign, a three-part docu-series in which the rappers discuss life, style and how to look fresh while constantly on the move. E-40 squeezed in the gig during his busy recording and promotional schedule, partially because he already vibed with his famous co-stars.
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