San Diego’s The Frights released one of the year’s more slept-on albums in February, and now, one of the standout tracks on You Are Going to Hate This has been given an engrossing new visual. Check out the official “Afraid of the Dark” music video, premiering on Fuse, above.
The video was directed by bassist Richard Dotson, who turned to his grandparents for the perfect location in which to capture the spirit of the track:
“From the beginning, I wanted this video to be more visual than narrative, so it started with just bastardizing the theme of the song and wanting to make the three of us look like ghosts or holograms using projectors and scrim. I knew it was going to be colorful, so I wanted to project it in a completely contrasting location to give it a creepy, mysterious feeling. Luckily, my grandparents let me shoot on their ranch which ended up being the perfect location for that type of thing. Some weird cult stuff happens out in the high desert sometimes. I like to imagine that anyone driving by our projections out there at 3:00 AM feel like they witnessed something they shouldn’t have.”
The Frights are currently on tour with Hunny, and will play Philadelphia’s The Foundry tonight. This fall, they’ll be supporting FIDLAR on the road, after that group’s Zac Carper produced You Are Going to Hate This.