Meet the First-Ever CoverBoy: James Charles

Makeup was never just for girls and now one of its largest and most iconic makers has made that clearer than ever. CoverGirl has revealed James Charles will be their first-ever male model. The 17-year-old aspiring makeup artist is known for his beauty-focused Instagram and announced the partnership on his account. To date, he has amassed more than 456,000 followers.

Watch his adorable announcement video below: