Twice is further proving they're one of the new-generation K-pop acts to watch thanks to their latest release, "TT," the girl group's third release to date.

"TT" cleverly refers to the emoticon used in texting to jokingly refer to crying (as in the the top of the T's are one's eyes and the long lines represent tears streaming down one's face) which plays nicely with the lyrics of the ladies' adolescent frustration over navigating a new relationship. Past Twice singles "Like Ooh Ahh" and "Cheer Up" were centered more on strong choruses, but "TT" is filled with hook upon hook, from Nayeon's super-catchy opening opening "Ba-ba-ba-baby" to Sana's "na na na" line plus the "I’m like TT / Just like TT" chorus. There's an earworm in this cut for everyone's taste. 

We would have liked to hear a little less AutoTune, but the cut is an undeniable jam and has already been topping the charts in their domestic Korea.

The ultimate draw to Twice's latest may be its music video, which, similarly to "Cheer Up," sees the girls showcasing their different personalities through Halloween-themed cosplays. The ladies showcase everything from adorable (Jeongyeon's spot-on Pinocchio, Momo's cute Tinkerbell, Dahyun's ridiculous-yet-amazing bunny rabbit) to powerful (Tzuyu's gorgeously haunting vampire, Chaeyoung's beachy mermaid, Jihyo's lovely ice princess), once again proving each Twice member has loads of personality to show. Fans are clearly digging it too as the video earned more than five million views in less than 24 hours since its release and will likely continue to be a must-watch throughout Halloween season.

Find out which K-pop star called Twice's "Cheer Up" his 2016 song of the summer below: