J. Cole has never been one to shy away from spitting the truth in his rhymes, and his latest revelation appears to be targeted at Kanye West on new song "False Prophets." The track is featured around the 30:40 mark in Cole's Eyez documentary above, which premiered last night and previews music from his upcoming 4 Your Eyez Only album.
While the rapper doesn't blatantly say Yeezy's name, his straightforwardness makes it way too easy to read between the lines. Instead of corny disses, Cole speaks about the worrying shift in Kanye that we've all witnessed throughout the years:
"Ego in charge of every move, he’s a star / And we can’t look away due to the days when he caught our hearts / He’s falling apart but we deny it / Justifying the half-assed shit he drop, we always buy it
When he tell us he a genius but it’s clearer lately / It’s been hard for him to look into the mirror lately / There was a time when this nigga was my hero maybe / That’s the reason why his fall from grace is hard to take / ’Cause I believed him when he said his shit was purer and he the type of nigga swear he real but all around is fake"
Cole goes on to rap about ghostwriters, his peers who let fame get to their heads and not staying true to the game, which could apply to a handful of rappers nowadays—so take your pick. After rhyming about letting Nas down three years ago, it seems like he's being let down by the rappers he once looked up to.
The shots doesn't end with "False Prophets," though. The rapper also boldly sums up his thoughts on the industry on fellow documentary highlight, "Everybody Dies":
"Lil whatever, just another short bus rapper / Fake drug dealers turn tour bus trappers / Napoleon complex, you this tall rappers / Get exposed standing next to 6'4" rappers / The streets don't fuck with you, you Pitchfork rappers / Chosen by the white man, you hipster rappers / I reload the clip then I hit more rappers with that / Straight shitting on these piss-poor rappers / I'm back"
Look out for 4 Your Eyez Only, J. Cole's fourth album, on Dec. 9. Next up, watch an episode of Fuse's The Kanye Effect that discusses his mastery of the media: