Update: After a third go-round and a hell of a lot of fire, Game of Thrones revealed July 16 as the Season 7 premiere date. Above, watch the ominous teaser full of classic quotes and stone embodiments of the major house sigils—which crumble just like the best-laid plans of all your favorite characters soon will.

Original story: HBO's Game of Thrones will be back this summer with Season 7. The network initiated a Facebook Live announcement at 2 p.m. on Tuesday to reveal the premiere date, showing an ornate block of ice getting melted (apparently IRL) by the power of people typing fire in the comments. The first attempt crashed after 11 minutes and more than 1 million views. A second attempt crashed just as quick as the first, despite Thrones giving fans the option to type dracarys for double-speed meltage.

The live viewership exceeded 125,000 people at points. Isaac Hempstead (Bran Stark) appeared quickly to exhort participation, saying goodbye with a bit of Snapchat-ish firebreathing; Alfie Allen (Theon Greyjoy) also appeared.

Earlier today, Thrones shared its first Season 7 image (which turned out to be the ice block) and poster. A new motto—"Fear Is for the Winter"—is in the house.

The live viewership exceeded 150,000 people at points. Isaac Hempstead (Bran Stark) appeared quickly to exhort participation, saying goodbye with a bit of Snapchat-ish firebreathing; Alfie Allen (Theon Greyjoy) and Nikolaj Coster-Waldau (Jaime Lannister) also appeared.

Earlier today, Thrones shared its first Season 7 image (which turned out to be the ice block) and poster. A new motto—"Fear Is for the Winter"—is in the house.

Game of Thrones Season 7 will be its second-to-last run. Both it and Season 8 will be shorter than the usual 10 episodes—S7 is seven episodes, S8, coming in 2018, is six eps.

Last August, actress Maisie Williams (Arya Stark) tweeted:

"Just finished reading season 7. Shit gets REAL. I’d start preparing yourselves now. Scratch that,nothing will prepare you for this. holy BALLS.”

Last year took GoT almost completely past and away from George R.R. Martin's five A Song of Ice and Fire novels; the author has two left to publish. The last, A Dance with Dragons, was released six years ago this summer. Will The Winds of Winter finally drop in tandem with the new season, like Dance did with the show's premiere?

Hear Fuse's Back of the Class podcast break down the Game of Thrones Season 6 finale in this June 2016 episode: