'Game of Thrones' Season 7 Reveals Release Date & Teaser Video

Update: After a third go-round and a hell of a lot of fire, Game of Thrones revealed July 16 as the Season 7 premiere date. Above, watch the ominous teaser full of classic quotes and stone embodiments of the major house sigils—which crumble just like the best-laid plans of all your favorite characters soon will.

Original story: HBO's Game of Thrones will be back this summer with Season 7. The network initiated a Facebook Live announcement at 2 p.m. on Tuesday to reveal the premiere date, showing an ornate block of ice getting melted (apparently IRL) by the power of people typing fire in the comments. The first attempt crashed after 11 minutes and more than 1 million views. A second attempt crashed just as quick as the first, despite Thrones giving fans the option to type dracarys for double-speed meltage.

The live viewership exceeded 125,000 people at points. Isaac Hempstead (Bran Stark) appeared quickly to exhort participation, saying goodbye with a bit of Snapchat-ish firebreathing; Alfie Allen (Theon Greyjoy) also appeared.

Earlier today, Thrones shared its first Season 7 image (which turned out to be the ice block) and poster. A new motto—"Fear Is for the Winter"—is in the house.