Halsey's new era for upcoming sophomore album Hopeless Fountain Kingdom officially begins today with the release of new single "Now or Never" and its accompanying video.
Take a listen to the dark and moody new track above that sees the singer offering a lover an ultimatum to love her "now or never." The fluctuating vocals and overall vibe recall Rihanna's "Needed Me" complete with a catchy chorus to boot. Its visual keeps the dark vibes going with a dangerous love story that sees Halsey falling for a secret lover, getting her romantic future from a creepy tarot card reader, watching her gang of friends getting killed in a violent shootout before Halsey speeds away in a motorcycle leaving said lover behind. There seems to be hints to a Part 2 already with the video ending with Halsey chopping off her turquoise-blue locks. Watch above.